Sari Singerman Photography
Sonoma, CA — Website redesign, Local SEO, Email flows & Social launch
Client
Sari Singerman
Timeline
10/2025
Responsibilities
Overview
When Sonoma-based photographer Sari Singerman reached out, her brand needed a full refresh — from web presence to local SEO — to attract new portrait, family, and senior-session clients. As her Digital Marketing Manager and creative strategist, I led a complete marketing rebuild that aligned her artistry with clear messaging, booking flow, and regional visibility.
+200%
Traffic lift in 60 days
+25
Traffic lift in 60 days
Goals
Modernize her website to highlight her signature light-filled photography style
Create separate, SEO-optimized service pages (Senior, Family, Wedding, Maternity)
Establish localized SEO to rank for “Sonoma senior photographer” and “family photography Sonoma County”
Design cohesive content pillars for social media to grow organic reach and bookings
My Approach
Website Redesign (Squarespace)
Rebuilt architecture: clear hero, service tiers, friction‑free ‘Book Now’.
Story‑driven copy aligned to Sari’s light‑filled aesthetic.
Portfolio sections that cue trust: testimonials, location badges, FAQs.
SEO & Local Visibility
Keyword‑mapped titles & meta; schema‑ready copy blocks.
Geo‑targeted alt text + internal links to Sonoma neighborhoods.
Ranked first page for ‘Sonoma senior portraits’ within six weeks.
Email & Client Experience
Welcome flow + pricing guide to reduce back‑and‑forth.
Print assets: thank‑you cards + add‑on menu (albums, retouching).
Tone: artistic, personal, grounded in connection.
Social Content System
IG pillars: client stories, BTS, ‘Countdown to Senior Season’.
Hook + value + call‑to‑action captions; weekly Reels cadence.
145% MoM engagement lift post‑launch.
Key Deliverables
Squarespace site redesign: IA, UX writing, on‑brand visuals
Local SEO: title tags, meta descriptions, geo‑rich alt text, internal linking
Service pages: Senior, Family, Wedding, Maternity (conversion‑first)
Welcome email flow, pricing guide, thank‑you cards
Instagram 30‑day content calendar + launch Reels
Brand tone & messaging guide: ‘I see the light in you.’
Voice & Style
Warm, nature‑inspired, and approachable—just like Sari’s work. Every touchpoint echoes the brand promise: “I see the light in you.”
Photography‑first page design; copy supports, never competes.
Friendly micro‑copy for buttons, FAQs, and booking states.
Inclusive language and consent‑forward image usage.
“Julie rebuilt my site and marketing with such care. The new flow feels like me—and my calendar shows it.”
— Sari Singerman, Photographer
SEO snapshot
Target Keywords
Sonoma senior photographer
Sonoma family photography
photography website design Sonoma
digital marketing for photographers
On‑Page Elements
H1: Sonoma Photographer — Senior & Family Portraits
Meta Description: Crafted for CTR with benefit + locality
Alt Text: Geo‑rich, descriptive, human‑readable
Internal Links: Service pages ↔ blog ↔ contact
Proof Points
+200% traffic in 60 days
25+ inquiries in first month
1st‑page ranking for core local terms
Gallery - Before/After
Want results like this?
I help creative businesses turn artistry into consistent bookings with conversion‑first websites, local SEO, and a simple content system.