Adult Health & Fitness Today
Nonprofit Fitness Center for Older Adults – Palm DesertOverview
Adult Health & Fitness Today is a nonprofit fitness center serving older adults in the Palm Desert community. The organization provides a welcoming space for seniors to access fitness equipment, professional instruction, and meaningful social connection.
The nonprofit relies heavily on Giving Tuesday as its primary annual fundraising opportunity, making a successful digital campaign critical to sustaining operations.
I developed and executed a targeted fundraising campaign designed to increase donations and expand community awareness leading up to Giving Tuesday.
The Problem
The Palm Desert community is lucky to have access to Adult Health & Fitness Today, a non-profit organization that supplies a large building space, equipment, and instructors to provide a healthy space to find community.
This Non-Profit receives a majority of it’s funds on Giving Tuesday.
My role
Digital Marketing Manager
Fundraising Strategy & Social Media Management
Developed Giving Tuesday campaign strategy
Built Facebook Event and outreach plan
Managed social media content and scheduling
Executed audience-targeted advertising
Created campaign messaging and visuals
Key Results
Doubled fundraising goal from $2,500 to $5,000
Successfully reached donation goal
Increased local community awareness
Expanded online engagement leading up to Giving Tuesday
Strategy
Fundraising Campaign Strategy
Designed a structured Giving Tuesday campaign timeline
Created messaging focused on community impact
Built anticipation leading up to donation day
Audience Targeting
Developed targeted campaigns focused on local supporters
Used segmented Facebook advertising
Reached donors most likely to contribute
Content Development
Produced consistent campaign updates
Highlighted community impact and programs
Maintained engagement through the donation period
Impact
This campaign helped Adult Health & Fitness Today secure critical funding while strengthening relationships with donors and community members. The structured digital strategy created a repeatable model for future fundraising campaigns.