Hi, I’m Julie Whitmore
I'm a brand strategist in Palo Alto, and I help local businesses get clear on who they are and how to say it.
A little background
I have a Bachelor of Arts in Economics, a minor in Communications, and a focus in sustainable business — which is really just a formal way of saying I've always been fascinated by how people make decisions, how we talk to each other, and how a business can grow without cutting corners. I went on to earn my Digital Marketing certification through UC Berkeley Extension's 18-week bootcamp, where the strategy I loved met the hands-on craft.
I spent a couple of years inside a marketing agency before going out on my own. I wanted to work with business owners directly — no layers, no account managers, just real attention that actually moves the needle.
My Approach
I'm patient, and I'm genuinely easy to work with — but I have a backbone when it comes to design and branding. Part of my job is protecting your brand from the choices that would water it down, even the tempting ones. Kind, but honest. That's what you're actually hiring me for.
And mostly? I help you get clear. Most business owners already know what makes them special — they just can't quite put it into words. I ask the right questions, listen closely, and hand it back to you sharper than you could've said it yourself. Once your brand is clear, everything else gets easier.
Simple ideas
Through every step, we'll focused on staying true to brand values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.